- Confidence - in harmony with our history, we will always protect the interests of our customers
- Commitment - we are fully committed to our region, and devote efforts in order to serve the peoples of the region and their economies
- Service Excellence - We seek to provide quality service of highest level to achieve the satisfaction of our customers
- Customer care - Our customers are our priority, and everything we undertake is orientated to meet their needs
- Human Resources Development- We invest in our human resources by developing their capacity and empowering them with a means of self-realization;
- Teamwork- We encourage teamwork and support the mutual aid between members of the group, in all our activities;
Transparency - We focus on direct, open and clear communication, in order to win the trust of customers, our shareholders and our employees.